Written on the 26 February 2007 by Gold Coast Business News
Business owners can now have faith in the useability and result-generating potential of their websites, thanks to the launch of a ground-breaking new organisation.
IT specialist, James Greig, has established Website Standards Association (WSA), with other industry specialists, an innovative body that strives to set a high standard for web developers and ensure they produce websites that will actually generate results for businesses.
With the Internet, now considered the ultimate business tool, web development for businesses is a lucrative medium. The facts don’t lie, today, an average of 6 out of 10 purchases are researched online first, and in Australia alone, over $34.5 billion was spent online in the last financial year.
Many businesses are cashing in on the immediacy of the Internet, gaining huge value from the strength of the medium and its ability to generate quality leads, add value to their relationships with prospective clients and ultimately, generate real sales.
But there is a downside to the potential for Internet greatness. ‘Cowboy developers’, as professional web developers have disapprovingly dubbed them, take advantage of the desire to make an impact on the Internet, by creating websites that fail to adhere to even the most basic of standards.
These web pages are not usable by the most basic web protocols, aren’t technologically up-to-date or optimised to generate real results. The worst thing is, ‘cowboy developers’ fail to distinguish the actual purpose of the company’s website which results in many businesses wasting a lot of money trying to properly utilise this tool.
“This is why we have set up WSA – we want to set some rules to keep web developers accountable, and ensure that Business Owners are getting a solution that is going to add value to their business,” Mr Greig said.
James will be contributing a monthly column to keep Business Owners educated about the Internet, from a business perspective. “Business Owners need to be aware of the changes the Internet can bring, because it’s revolutionising many business,” he said, “I’ll be giving Business Owners an insight into what’s possible, what they need to be aware of, and demystifying some of the common misconceptions about websites and the Internet.”